In 2012, Cipher Collective was established as a full suite digital marketing and branding group, specializing in E-Commerce and Tech. Cipher has worked with Levi’s, Microsoft, Xbox, Thomson Reuters, DoMatcha, Kate Farms, Sony, RedBubble and Pharmaca.
Our team harnesses over 50 years of collective experience in the digital space.
1-3 months: 8% - 45%
3-6 months: 22% - 131%
6-18 months: 101% - 420%
1-3 months: $2.20 / $1
3-6 months: $3.33 / $1
6-18 months: $5.14 / $1
The ideal goal is to make visual content that feeds into the larger idea & the brand narrative.
(create visual concepts & unique solutions to the target audience)
Brand components:
(should relate to the big idea)
Big Idea creation
Iterations of relevant ideas / visual concepts pertaining to the product / initiatives that communicate brand language
(project components / ideas / products / executions / copy / scripts etc.)
1. Research & Development
a. market research
b. graphic explorations
c. brainstorming
(present exploration)
2. Preproduction
Take client feedback & explore the visual concept.
(present work)
3. Production
Execute the direction across all products.
4. Delivery
Product to client.
Levi's
Handled social media moderation on global social channels (22 mil+ followers) and triaged issues using Opal and Adobe Social. Managed and sourced consumer/celeb pics and user submissions for street style focused Pinterest boards.
Control
Created and implemented overall digital marketing strategy for payment data aggregation software and mobile app. Includes creation of social media content for targeted audiences, running Facebook ads, email marketing, influencer outreach, and content marketing in the form of targeted, SEO-keyword enriched blog posts.
TheFind
Created, communicated and executed a clear strategy to increase both the size and quality of TheFind’s social audiences, on both merchant and consumer sides. Managed day-to-day reactive and proactive communications on all key social channels, worked with internal groups, external PR agencies and vendors to execute social strategy.
● Increased overall follower growth across all social channels by 60% over one year.
Sony
Directed overarching community plan for PlayStation Home that included tactical and strategic marketing, and built and managed a team of 2 community specialists, 20+ volunteers, and 15 moderators. Utilized PlayStation Network marketing resources to develop and execute brand strategy to optimize player experience. Developed community ambassador program to help evangelize platform.
● Contributed to $4.3 million in revenue by executing 250+ Home events to drive user activation and retention.
● Grew business to 30+ partners in first year by advising on best community practices for promoting game IP.
● Exceeded 10% retention goal and met 35% try rate in the first year of PlayStation Home Open Beta.
● Converted 14 million of 40 million PlayStation Network users to PlayStation Home globally.
● Successfully managed yearly events roadmap and $250k budget.
● Grew business to 30+ partners in first year by advising on best community practices for promoting game IP.
Thomson Reuters
Major multinational mass media and information firm specializing in creating software for financial and risk, legal, tax and accounting industries. Responsible for building community of tax integration software developers and taking first beta customers through verification process and API completion.
● Interfaced with partners, customers, software engineers, tax professionals and Independent Software Vendors to manage community membership and provide support.
● Project managed IT projects across global organization
● Managed day-to-day community operations and evangelize both externally and internally.
● Partnered with business development team on strategic selection of development partners.
Redbubble, Inc.
Online art community and e-commerce site featuring wall art, design, photography, and t-shirts by artists worldwide. Directed community and social media marketing content and programs for a global community of artists and managed a team of three community specialists/moderators to ensure customer support and satisfaction. Managed strategic initiatives and growth that included customer engagement, metrics tracking, programming, and product development. Enhanced functionality through the development of policies and procedures designed to manage community interactions.
● Developed incentive program for top-selling artists for e-commerce site, resulting in revenue increase of 10%.
● Executed community events and promotions with on-brand co-sponsors such as Blurband American Apparel.
● Proactively escalated observations, opportunities, and insights to management and the company at large.
● Collaborated with Artist Recruitment Manager in order to broaden new member outreach via artist meetups, design challenges, newsletters, and email marketing campaigns.
